The Future Belongs to Creators
A generation is choosing creative careers on their own terms.
Actors. Models. DJs. Photographers. Videographers. Musicians. Stylists. Content creators. Live performers. Production Crew.
More people than ever before are building careers through creativity - creating audiences, building personal brands, producing content, performing, and shaping culture across the GCC and beyond.
But while the creative economy keeps growing, the infrastructure supporting creative careers has not kept pace. Too many opportunities still happen through word of mouth. Too many talented people spend more time chasing opportunities than focusing on their craft. Too many genuinely brilliant creatives never get discovered - not because their work is not good enough, but because the right people have never seen it.
That is the problem Thrilla was built to solve. And before we launch, we want to do something simple.
Thrilla wants to see what you create.
Introducing the #FutureIsCreative Challenge
The #FutureIsCreative Challenge is a four-week campaign dedicated to showcasing the next generation of creative talent across the UAE and GCC.
This is not a brand competition asking you to sell something. It is not a marketing exercise dressed up as an opportunity. It is exactly what it says - a challenge to show the world what you are capable of.
Whether you are an actor performing a monologue, a DJ recording a live set, a model creating an editorial shoot, a photographer capturing your best work, or a content creator telling stories that only you can tell - we want to see it.
The quality of the idea matters more than the quality of the equipment. Show us what you create, however you create it.
How To Enter
Three steps:
- Create content showcasing your talent - any format, any device, any creative discipline.
- Post it publicly on Instagram or TikTok using #FutureIsCreative.
- Tag @thrilla.io on Instagram or @thrillatalent on TikTok.
- Submit your entry here.
That is it. No entry fee. No complicated rules. No professional equipment required.
Selected Creators Will Receive
The #FutureIsCreative Challenge is designed to create real opportunities, not just temporary attention.
Selected creators will become part of the #FutureIsCreative Spotlight.
As part of the spotlight, selected creators will receive:
1. Featured Role In The #FutureIsCreative Series
Selected creators will be invited to participate in a professionally produced interview and content series - filmed at Dubai Studio, exploring your craft, experiences, ambitions, and creative journey - putting your work and your voice in front of the audience that matters.
This content will be distributed across Thrilla's social media channels and future content platforms.
2. Creator Spotlight Feature
A dedicated feature across Thrilla's social channels, introducing your work, your story, and your creative journey to our growing community of talent and clients.
3. Priority Exposure To Brands & Clients
Selected creators will receive priority visibility as Thrilla begins onboarding brands, agencies, production companies, event organisers, and hiring partners.
Our goal is simple: To help great talent get discovered.
4. Founding Creator Recognition
Selected participants will become part of the first generation of creators featured by Thrilla as we launch across the region.
5. Free Early Access Membership
Selected creators will receive free early access to Thrilla before public launch.
You'll be among the first creators able to build your profile, explore opportunities, and join the community.
Why We're Doing This
Because we believe the #FutureIsCreative and opportunity shouldn't depend on who you know.
The next generation of creative talent deserves better infrastructure, better visibility, and better opportunities. The most talented actor in Dubai should not be invisible because they are not signed to the right agency. The best photographer in Riyadh should not be spending their week chasing referrals. The most compelling content creator in the GCC should not be working for free because there is no infrastructure connecting their work to the clients who would pay for it.
The #FutureIsCreative Challenge is our way of celebrating the people building that future.
We can't wait to see what you create.
Join The #FutureIsCreative Challenge
- Create. Post. Tag
- Use #FutureIsCreative.
- Tag @thrilla.io on Instagram or @thrillatalent on TikTok.
- Submit your entry here.
The future belongs to creators - show us what you're building!
Terms & Conditions
- By entering or participating in this competition, each entrant or participant ("Entrant") represents that they have read, and agree to comply with, the Thrilla Global FZCO (“Thrilla”) Terms of Service (available at https://thrilla.io/terms-of-service), as well as with the following terms and conditions.
- This competition is in no way associated with Instagram, TikTok, or any social media channels.
- Promoter: The #FutureIsCreative Challenge (the “Campaign”) is run by Thrilla Global FZCO (“Thrilla”), IFZA Licence No. 61202. By entering, you agree to these Terms and to the Thrilla Privacy Notice.
- #TheFutureIsCreative challenge is a four-week skill-based competition for the #FutureIsCreative Series - a Thrilla-produced documentary and/or podcast piece celebrating creative talent from the region. There is no payment to enter, no element of chance, and no cash prizes. The Campaign runs during the entry period stated on @thrilla.io and @thrillatalent.
- UAE residents aged 18 or over, with a personal public Instagram or TikTok account. Each Entrant can submit as many entries as they want.
- During the entry period: create original creative content showcasing your talent in a Campaign category; post it publicly on Instagram or TikTok using #FutureIsCreative; tag @thrilla.io (Instagram) or @thrillatalent (TikTok); and keep the post public for thirty days after the Campaign closes.
- Ten Category Winners will be selected. Each Winner is offered a two-component Prize Package:(a) A featured role in the #FutureIsCreative Series, a Thrilla-produced documentary and/or podcast piece, filmed at a Dubai studio with Thrilla covering production. Plus twelve months of complimentary Thrilla Premium access, a featured profile on Thrilla, a Creator Spotlight interview, and priority early access. Conditional on signing the Performer Release. (b) Eligibility to join the Thrilla Founding Ambassador Program, with the opportunity to earn 20% referral commission on qualifying Thrilla subscribers. Conditional on signing the Founding Ambassador Program Agreement - a separate document governing the commission terms, conduct requirements, and term.Each component may be accepted or declined independently. No cash alternative is offered. Thrilla may substitute any prize of equal or greater value where the original is unavailable.
- Entries are judged by Thrilla based on creative merit (originality, quality, execution, and category relevance). The panel’s decision is final.
- Winners will be announced on Thrilla Instagram and TikTok once the competition has ended and winners will be notified within ten working days of the announcement. If a winner does not respond or declines both components, prizes will be forfeited.
- Thrilla Global FZCO’s (“Thrilla”) decision on the winners is final and binding.
- Thrilla Global FZCO’s (“Thrilla”) reserves the right to cancel or amend the competition or the applicable terms and conditions, at its sole discretion and at any time, without notice to you.
- By entering, you grant Thrilla a worldwide, royalty-free, sublicensable licence to use your entry, name and handle in Campaign and Thrilla marketing for twenty-four months from the Campaign close.
- Thrilla Global FZCO’s (“Thrilla”) reserves the right to disqualify any participant immediately due to any improper behaviors. Users participating with such behaviour shall not be eligible to participate or receive any rewards.
- These Terms are governed by UAE law as applied in the Emirate of Dubai, and the Courts of Dubai have exclusive jurisdiction. Contact support@thrilla.io before bringing any claim.
